We think IT infrastructure
needs a break.
Launching on June 28, 2021
Experienced veterans & a track record of success
Founder & CEO
Praveen Jain is a serial entrepreneur and brings nearly 30 years of leadership experience across technology infrastructure to WiteSand. Praveen previously served as an SVP at Cisco and was on the founding team of Andiamo and Nuova, and was a founder of Insieme Networks; all of them were successfully acquired. As an industry expert on data centers, cloud, and networking infrastructure, he has a track record of innovation, flawless execution, and is excited to share the next disruption with customers.
Founder & VP of Platform Software
Madhava bootstrapped flagship products like Andiamo’s MDS / Nexus-7K and Insieme Network’s Nexus-9K. He has well-rounded experience in leading small as well as large teams, across several start-ups and larger organizations. Madhav strongly believes in the power of teamwork and thrives to solve complex problems with simpler solutions.
Founder & Chief Scientist
Raja is passionate about theoretical computer science, mathematical modeling, and statistical analysis. He strives for flexible software architecture, right abstractions, and extensible interfaces. Raja strongly believes in knowledge sharing and actively mentors budding technologists.
Vice President, Sales
Sean Stanton brings nearly 30 years of exceptional sales and business development performance to WiteSand. Prior to WiteSand, Sean was a leader at Juniper Networks where he served as the Regional Sales Director responsible for Northern California, growing that Enterprise Business to $100M. Sean has a keen skill in identifying disruptive technologies and then building successful go to market models for Reseller Channels, Integrators, Distributors, MSPs and MSSPs for explosive growth.
Brady O. Bruce
Vice President, Marketing
Brady O. Bruce is a marketing and alliances leader with more than 3 decades of success driving companies through startup and rapid scale. Recognized for excellence in branding, demand gen, product marketing, and PR, he is a sought-after public speaker and interview. Brady has been a lead in 5 acquisitions, 1 IPO, and over $180M in venture capital raised, driving more than $1B in attributable revenue through on-target, efficient marketing. Recent posts included CMO at Tempo Automation, InFocus, and Jupiter Systems. Deep operational experience in Europe, China, Southeast Asia, and Latin America.
Want to Know More?
Check out our video.
Be here on June 28th when the future of enterprise networking & security arrives.
Closed Loop Enterprise Networking, The Time Is Now!
In enterprise networking, with so many interacting product silos, the goal is to create a self healing or self defending network. In other words, a network which automatically achieves equilibrium by taking feedback from what’s wrong, adapts to improve, and feeds it back to input. This is what is meant by the term Closed Loop.
Zero Trust: 3 Tests for your Enterprise Network
Zero Trust from a network security standpoint means there is no implicit trust given to any user or device. Each user or device—local or remote, wired or wireless—needs to be authenticated and authorized before granting access. As a part of a defense-in-depth strategy, a series of security tools are deployed at various layers.
What if you had a network time machine!
A well-used trope in sci-fi is the time machine which can take its user backward and forward in time. The work of an enterprise network and security operator can be very intense, with the constant pressure to root cause an issue while simultaneously taking text messages and emails from executives and other users complaining about system problems.
The Enterprise Networking Complexity Calculator
We think of the enterprise as campus, branch, office, factory, retail site, distribution center, etc. The reality is that wired and wireless connectivity and security from these enterprise locations are tedious to deploy and maintain. When the network-as-a-service (NaaS) term was first introduced, it was a big relief that enterprise networking could be consumed much like the public cloud today.
The New IT Challenge: A Hybrid Workforce as Employees Return to the Office
While some offices are looking to return to an on-site workforce, others are abandoning their physical locations entirely. But after working from home for more than a year, it’s logical to assume employees will need to ease back into an office environment or be given the option to…
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